CATALOG DESIGN EVOLUTION OVER A 10 YEAR PERIOD (2005-2015)
Work done for Beval, the largest multinational automotive aftermarket spare-parts wholesale retailer in Venezuela. Commercializing and dsitributing more than 15.000 SKU's nationwide and relying on a salesforce of over 100 employees. During this period my role in the company was to design functional catalogs not only as a tool for the salesforce, but to our thousands of clients. This functionality evolved from printed catalogs to the App version, with is still being used as the main tool for sales.
